Our brand is 7...

Our own brand is represented by one letter, the number 7.

The number is the only common signs in the world.
There is nothing in the entire world that cannot be recognized or read as a number.
There are signs with no difference, yet can be read in different ways.
We chose the number 7 as our brand name.
Because it has a cute pronunciation in Japanese as "Nana".
The number 7 is popular worldwide as a lucky number, and easy to remember in Japanese.

Philosophy of our brand
"We can be used to create products that needs of the lifestyle and times on Japanese technology, Japanese tradition and culture, Japanese design, and Japanese materials."

We handle everything from procurement, planning, manufacturing, sales, and shipping in-house.

We have developed our own unique ideas in the fields of sewing, resin, origami, and chirimen-zaiku, and combine them to create one-of-a-kind, handmade products. 

Our brand "7" combines various materials and designs.
There are difficult to produce in factories, and our manufacturing knowledge is diverse.
We need not only planning ability but also manufacturing ability to produce highly original products.
Therefore, our product lineup is highly original and requires not only planning ability but also manufacturing ability.

We would like to proactively incorporate materials and techniques that we currently do not incorporate into our products, and to create products based on our own unique ideas.

"We offer a unique, handmade product that conveys the best of Japan and is always in step with the times."

Our goal is to become a brand that represents Japan by enhancing Japanese values and preserving Japanese characteristics. 

       7 (NanA) All the staff